Smiggle's Back to School 2024 strikes the balance between unashamedly shouting B2S Fun, at the same time promoting their collaboration with Charity partners.
Colour borders in arch shapes and shorthand copy are the main features in this campaign. We have also done a photoshoot in school campus to bring the campaign to life from in-store to online platforms.
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Work Project— Smiggle.com
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Campaign Lead
Window and In-store Collateral Design
Finished arts
Homepage Design
eDMs and social deliverables
Photoshoot Direction
Smiggle’s very first 3D table topper that allows an actual Backpack to be hung and display on. This has not only captured attention to our audience but also allowed us to merchandise the B2S range differently.
Window Decals & Struts— all photos taken by Chloe Ma
3D Table Topper | Drawer decals | Floor Decals
3D Table Topper with Backpack
Mailbox Design | B2S Header & Sleeve
"B2S" stands for Back to school. To tie the whole campaign together, a number of taglines that begin with the 3 letters are used. For instance, "Bundle Up 2 Save" and "Buy a Kindness Badge 2 Support" Dolly's Dream, Smiggle’s Charity partner.
A subtle stationery pattern is also made specifically for this project to further reinforce being back to School with smiggle products.
Responsive homepage and a lookbook are entirely customised for this huge seasonal campaign from the hero image to all category buttons. Charity message has also taken over eDMs and landing pages during that period.