Rebranding Seriously Baking, an online Patisserie shop, to achieve a blend of sophistication and a dash of playfulness.

My interpretation of the brand focuses both on “Seriously” AND “Baking” instead of one over the another and thus the same font size. The way letters S and B connect shows movement that almost resembles dough stretching from a distance. Besides, Ribbons (Flow) is also another significant medium to be carried through the brand.

An alternative logo is introduced, as they can be applied everywhere in both small and large scales, considering the lengthy brand name. Taste, Photography & Packaging should make the brand stand out in the competitive online market. Careful use of spacing also help elevates the brand.

Hero image: Credit to Bendito Free Mockup with Photoshop Beta.