Lunar New Year 2025 Giftbox Design for Seriously Baking.

This gimmicky gift box design features a Lucky Cat looking serious while she is also holding a tag that writes “Serious” in Traditional Chinese. “Kung Hei Fat Choy”, which translates to “Congratulations and may you be prosperous”, is also written in Chinese that resonates with the primary audience in Hong Kong.

Circles symbolise unity and wholeness hence a great shape to leverage the overall design. Brand colour palette ( grey-ish blue and orange) is ultilised which is festive and on-brand.

The unique spines’ design encourages customers to get the gift boxes in pairs.

The right spine displays half of the lucky cat graphic and the left shows another half of it but reversed. Full graphic will thus be formed when stacked.