Bondi Sands aimed to create hype via organic socials, edm, paid digital as well as promotional posters near Miami, 2-3 days prior to activation in Aug 2024.

Continuing Bondi Sands’ sampling strategy, they hit the beaches of Miami. In a Bondi sands branded blue branco, they were sampling Dark Foam self tanning product in a guerilla marketing style. This tactic helped driving trial and conversion but was able to be a content play for organic social.

FOR —
Bondi Sands
In 2024
⤸
Campaign Lead
Lockup Design
Digital Design (eDM, Ads)
Truck Wrap
Guerilla Poster Design
Promotional Merch